In spite of the reality that executive coaching revealed to be virtually recession-proof, various executive coaches hesitate to train and master this field. The ‘Executive’ is generally considered as being a tough target for coaches to strike. Executives are required to be highly adaptive some say chaotic people within organisations. They are remote, often hiding behind layers of secretaries, assistants and others. They are up, travelling above all people in their corner work environments and business networks. They are challenging, energetic, and reliable. They are wise, lovely and possess a bourn tendency to command. They are also pure fiction. Or a minimum of – the imaginary image of them that I merely painted here is.
The truth is that executives are just people. They have problems just like other people; regularly more than others, because their lives have the propensity to be more intricate. Numerous executives do possess some qualities of quality or they would not have in fact been promoted to their rank. Such qualities typically relate to their skilled side. It does not constantly suggest that they have any distinct understanding or supremacy in other fields.
Strip away the power-suits from the c-suites and improved work environments, and you find that executives are as human as other mere mortals. They have fantastic qualities and bad practices. They have good and bad relationships and need as much help as anybody else on building better relationships. They intend to succeed nevertheless make mistakes along the way. They are usually able to see a broader image, yet still battle with embarrassing blind-spots. They have a difficult time to support their personal lives with their occupations. Many terrible of all is that their position regularly insulates them from others, and limits the range of people that they can communicate and build relationships with quickly.
A coach, when he won the executive’s trust, in truth have his job a lot easier than when training other people. Executives are used to think of realities and look for results. They are trained to separate their sensations from the matter at hand, and their job requires them to consider the long term in addition to the immediate scenario. These are all things that a coach often battles with his client to achieve. Executives are used to method and to act, thus making it a lot much easier to get concrete training result. And not lower – one can usually charge them more for training.
The misunderstanding of the executive as a hard consumer more than likely programs the seen issue in marketing training to executives. It is not genuine that training them is difficult. If you thought that executive coaching training is not for you, reassess.